Fableborne
The GTM engine behind Fableborne's 250K-player ecosystem
Overview
Fableborne is a consumer app that needed to build and sustain a player base across multiple live seasons. AP Collective led the full GTM across English and APAC markets.
The Work
The multi-season framework was built around three interlocking channels: global creator campaigns coordinated across EN and APAC simultaneously, 205 community partnerships activated as direct acquisition pipelines, and a UGC program that converted engaged players into organic amplifiers. The campaign supported a 250K-player ecosystem during the period when Fableborne hit $23M in deposits.
Results
- #1
CryptoMindshare
- 3M+
KOLImpressions
- 60K+
KOLEngagement
- 205
PartneringCommunities
Product Metrics
- $23M+
UserDeposits
- 70.8%
Day 1Retention
- 250K+
PlayersAcquired
- 108K+
DailyActive Users
Services Delivered
Go-to-Market Strategy
Built around your roadmap, executed every season.
Regional Marketing
Global reach across English and Asian markets.
Partnerships
Partnership with the right communities.
Influencer Marketing
Turning your player base into a distribution network.
Brand Positioning
The story that makes your project impossible to ignore.
Founder Funnel
Turning founder presence into a distribution channel.
Campaign Development
The strategy and execution behind a successful mint.
Token Launch & TGE
Every phase of the sale, owned and delivered.
WHAT'S NEXT
With AP Collective by your side, you too can become one of our many success stories
Full case study and campaign playbook available on request — Email contact@apcollective.io
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